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search engine promotion

What is Search Engine Marketing?

In simple terms, Search Engine Marketing is not only marketing through search engines but all the forms of marketing for your website. We optimize your pages so they rank higher in search engines for your desired keywords, and we also work with your site so it increases the number of visitors who become customers. Conversion of visitors to customers is the goal of any marketing campaign. Our goal is to get your website to increase your company's sales.


Why should I invest in this new technology?

The Internet is becoming more and more crowded every day, and companies realize that having a website is just the first step to effective web marketing. Once a site is up you need to harness the power the Internet provides by improving the ranking of your website on the major search engines. Just like retail marketing preaches location, location, location, the same applies to the Internet. If you are listed on the first page of results for a particular keyword, then you stand a better chance of getting a visitor to your site than another site on the second, third, or seventy-first pages.


How can your company help me?

We give you regular weekly or bi-weekly reports to track our progress in any task. We set clear objectives so we can meet and exceed them. We have are available to you 24-hours a day by phone, and we're also available to you on MSN Messenger. This allows you to stay in touch with us and keep open a clear line of communication.


What types of strategies and methods do you implement to increase my rankings?

We work with a variety of proven and innovative ways to increase overall performance. We focus on customizing programs to meet your specific objectives. Every website is different; some clients want us to get their phone ringing to create leads while others want their websites to sell more products without anyone calling. For every objective there is a solution and Clearpath Technology will provide that for you.


Do you have proof to back up your claims?

You can see some of the keywords we've successfully captured. We can add your keywords to this list


Do you have proof to back up your claims?

You can see some of the keywords we've successfully captured. We can add your keywords to this list


Am I guaranteed that every program will work?

There are obviously no guarantees, but we have become masters of our craft. You can give us keywords, and we can give you an expected timeline. We work on your program, evaluate it every week, continue what is working, and eliminate what is not. We then change our approach to improve what's not working so we create the perfect package for your website. Every website is different, and our approach allows us to customize a package that fits your requirements.


How many companies in the same field do you work with?

We have a short list of two (2) companies per industry to avoid any conflicts of interest. However, we do create networks for companies interested in creating more websites and tackling the same popular keywords, thereby increasing the chances of getting visitors to your company's website.


What happens if I cancel?

Everything that we do on your site belongs to you and is yours to keep. You can easily change the password to your site so we no longer have access. Remember, just like any advertising campaign, you have to continue to advertise to reap the benefits. Similarly with Search Engine Marketing, a regular and healthy campaign will only increase or maintain your overall rankings month after month.


How much will this cost?

In the Search Engine Optimization field a lot of sweat is poured into every campaign. We have managed to standardize our systems and work on a larger scale to decrease our costs and make us affordable to both small and medium sized businesses. We also work with larger corporations. Some clients want every possible resource, and some have very specific resources in mind. Our belief is that value for your dollar in any package will make for a win-win situation. Working together we can find the right level of service for your needs and your budget.


How do I pay?

We have many payment options available. Our preferred method is a credit card


How fast can I expect results?

All of our clients have experienced increased rankings after using our services. Though our experience with the weekly changes search engines can give us an approximate timeline for you to start seeing your results, we can't promise a fixed date. But we do promise that hard work and innovation in Search Engine Marketing always pays off. In that area, our record speaks for itself.


What we need from client:

1) FTP Info (user/pwd)

2) List of keywords (we do research but client knows his business better)

3) Webstats Info (where we can see stats of website)


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