Process

Website Review

The first step in the process of search engine optimization involves the identification of spider stoppers in a website. These may include broken links, Non-optimized titles, missing tags, non-optimized link structure among other factors.

Competition Analysis

Websites of competitors, which have undergone search engine optimization sometimes, offer valuable clues with regards to the right keywords to target. Also studying the competition helps us identify and finalize the SEO optimization plan for your website.

Keyword Identification

Many websites in spite of ranking high, do not get enough traffic. This maybe because the keywords that they are targeting may not be the keywords being searched for, on the search engines. Keyword identification is a very important part of search engine optimization and includes researching keywords using various resources in the quest for finding related yet popular phrases.

Page Optimization

This step in the process of SEO involves the actual optimization of your web pages. Here pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.

Building Incoming Links

A good link building campaign is the key to achieving good rankings for competitive keywords. Our link exchange campaigns are human powered, and done completely manually.
This step of SEO involves:

• Identifying potential link partners - These are websites which complement your website in content and have a good search engine presence
• Securing The Link Exchange - This involves contacting the webmasters or site owners and getting our link reciprocated

Manual Submissions to search engines and directories

Manual Submissions to search engines and directories is a process often referred as search engine submissions. Many advertise a quick and simple software or service which helps submit to over 1000 engines for a few dollars, but few tell you that it is the top 10 engines that command over 85% of the internet’s search engine traffic. Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines and directories

Analysis and Tweaking

Search engine optimization is a long-term solution to your traffic woes. Our comprehensive search engine optimization packages involve continuous fine tuning of the website based on traffic trends and ranking trends. Search engines often change their algorithms... We tweak your website to compensate of the changes, hence enabling you to stay on top.

SEO Campaign Tracking

Our in-house web analytics application helps track not only traffic but also the conversion rates and ROI on your search engine optimization and other web marketing initiatives. The beta version of our campaign tracker allows live reporting and highlights ranking trends for each key-phrase in the search engine optimization campaign.

Comprehensive SEO Reporting

We believe in keeping our clients informed. Our comprehensive SEO reporting process helps you, our client, know about the exact schedule and steps that we follow for the search engine optimization of your website. We offer periodic comprehensive ranking, link exchange and schedule reports in addition to having a dedicated account manager just a phone call away.